Bruce LaBruce is a cult Canadian filmmaker whose work has been dismissed, censored, and even bombed. Famously, he made it onto Kurt Cobain’s list of film favourites, and yet the director’s earlier, no-budget projects were released to mix reviews, with critics stating,…
Grimes makes no secret of being a gamer. Last night she went on live-streaming website Twitch to stream herself playing the PS4 game Bloodborne with her friend Megan James of Purity Ring. While she was slaying monsters under the handle “Ocarina_of_Grimes”, Grimes answered questions from fans.
During the stream, someone asked if she was going to sample the game Dark Souls on her new album, to which she answered “no, but I do have a song about…
Beauty blogger Amena Khan was set to be the first hijab-wearing model to appear in a mainstream hair care campaign, after L’Oréal announced her appointment just four days ago. She described the role as “game-changing.”
However, she has now announced via Instagram that she will be stepping down from the campaign after tweets of hers from 2014, which expressed an…
The AW18 menswear shows wrapped up on Sunday as Kenzo brought the season to a close, but, with the Haute Couture shows already underway, there’s barely time to digest what we saw over the course of the last three weeks. What is at the forefront of our minds, however, are some of the more unusual things that formed part of the AW18 schedule. From joined-at-the-hip models in
On Friday night (January 19), Drake released two new songs, “God’s Plan” and “Diplomatic Immunity”, on a release titled Scary Hours. Its artwork is very similar to a 2015 tour poster from Rabit, something that the latter artist was quick to point out on Instagram.
“Today I wake up to see OVO has redone one of my tour…
(WARNING: CONTAINS SPOILERS)
Opening to the unsubtle pangs of Samuel Barber’s Adagio for Strings, Ryan Murphy casts a gilded pall over Gianni Versace, played in an uncanny resemblance by Edgar Ramírez. We see him laying in bed beneath a heavenly fresco at Casa Casuarina, his Miami compound. In a momentous two-hander sequence, we watch Versace and his killer, Andrew Cunanan, begin their day leading up to Versace’s tragic murder.…
OUTFIT DETAILS: Kohl’s sweater // Zara turtleneck (similar style here) // Zara skirt (similar style here) // Goorin Brothers beret (similar style and price point here) // Sarah Flint heels // Fishnet socks bought in Japan (similar style here) // Olympia Le-Tan clutch
Let’s get down to business…
When I shared last week’s reader survey results, a lot of you weighed in saying you were a bit, let’s say, tired of influencers sharing the “business of blogging” posts unless there was something actionable and different to say about it. And I get that. I think it’s safe to say at this point, most consumers of social media are aware of how influencer marketing works so you don’t need another person chiming in to explain what a sponsored post is.
So, we’ve been there, done that, right? Moving on…
What I did find interesting is that a lot of you asked for more posts like my 10 Instagram Engagement Tips — primarily because it was well, actionable and differentiated. I also loved the discussion that it sparked after the fact — a lot of you sent in your own tips, tricks and, yes, frustrations with Instagram, making for a welcomed venting turned workshop session. So in light of the recent algorithm change that went into effect around the holidays and this great write up by The Pigeon Letters that I shared over on Insta Stories, I figured I’d kick off round two. Put up your dukes, here are some recent things I’ve either been experimenting with myself or that I’ve noticed others experimenting with…
1. Aim for immediate engagement: As The Pigeon Letters points out, it’s likely your posts are only being seen by a fraction of your followers at first (perhaps around 10%), so the initial immediate engagement is paramount in determining whether or not your post is shown to the rest of your followers. This means, a lot rides on those first 10 to 20 minutes after you post.
There’s a few ways to go about this, but I generally try to catch up on my feed favorites, liking and commenting as I go before I post, and then making sure I respond to all subsequent comments once I do post, as soon as I notice they’re there. Side note: comment pods used to be seen as the answer to this, but rumor has it that this type of activity may actually work against you. Jury is out on that one still.
Similarly, I’ve also noticed a few of my favorites who I follow (and admire!), have been leaving follow up comments themselves, tagging the brands and photographers in addition to a caption call out. I’ve yet to try this many times myself, but I could see how from an engagement standpoint, it might help? Have you guys tried this? I’m curious what your thoughts are on this?
2. Hashtags: As you all probably noticed recently, Instagram launched a new feature allowing folks to essentially follow a hashtag, just as you would an account. Again, in the spirit of trying out new features, there’s always a hunch that by experimenting with new launches, you’ll win algorithm favoring, which of course sounds like something straight out of The Hunger Games, but I digress.
While we’re on the subject of hashtags, it’s now rumored that follow up comments with a slew of hashtags will no longer render your post in search results related to those tags, thereby forcing you to add them to the caption itself.
Good rule of thumb here is to use 3 to 5 and try to vary them up each time, to avoid looking like a bot. Admittedly, I’m bad at researching hashtags, so when I see relevant ones I like while scrolling, I jot them onto an ongoing note I have on my phone.
3. Image tags: This is another one that I haven’t done much of, but I’ve noticed quite a few other influencers dabbling in it. In addition to tagging all brands worn in a certain image, I’ve noticed folks tagging a large number of reader submission accounts, like ootdmagazine, ootdsubmit, and ootd_inspirations, just to name a few. There’s a great degree of ambiguity here as to how they select who to feature, so my advice would be selective in choosing ones that best reflect your style and aesthetic.
4. Captions as CTAs: We’ve talked about engaging captions before, so this may sound like old news to you. What’s shifting for me now, even though I’m far from perfect at it, is to think of captions as a way of sharing a story and then ending with a direct call to action, whether that’s to leave a specific answer in the comments below or to click the link in my bio to read more. Consider the following phrases the next time you’re writing out your caption:
Engagement: “Double tap if you agree!”
Sharing the post: “Tag a friend who could use this today…”
Travel content: “What are your recommendations for (insert city name here)?”
Story swapping: “Leave me a comment with the (insert emoji of choice here) and tell me about a time you… ”
Driving traffic: “To read more about this, head over to my blog today. Direct link in bio.”
Seeking advice: “What are you guys currently reading? Any faves you’d like to recommend?”
And there you have it — just a few quick and easy engagement tips I’ve noticed recently, but I’d love to hear what you guys have been seeing and experimenting with. Let me know in the comments below! And, in case you missed it, check out my original 10 Instagram Engagement Tips here.
Since the #MYCALVINS campaign kicked off last year, it has seen a rollout of some of music and fashion’s brightest stars take centre stage. The first instalment of the campaign saw Solange, Kelela and Dev Hynes model both denim and underwear into one whilst the
Menswear is over, which means Paris is now host to the couture shows – as well as the collections of brands like Proenza Schouler, who last season relocated from NYC to join the schedule. First up was Maria Grazia Chiuri’s latest Dior show, held today at the Musée Rodin. Here’s everything you need to know.
Damien Hirst is one of the most successful artists of our time, but he’s also one of the most controversial. While his Instagram is nothing new, recently @damienhirst’s tone has changed to a more direct, personal and insightful look into his art. From general information about his shows and the titles of his works, we now have, seemingly, captions direct from the artist. Some sceptics have raised…