‘Not bad taste anymore’ – why Birkenstocks are back

birkenstock aw18 florence pitti presentation

From organ-shifting corsets to foot binding, fashion has never been that worried about wellbeing. Who needs to do silly things like breathe or walk, right? But somewhere during the current decade all that’s shifted, thanks to things like elevated slacker sportswear and the Birkenstock phenomenon. The German footwear giant’s anatomical fussbett – or footbed – concept is a major part of the self-care, feel-good wave. Consider their fur-lined Arizona sandals the…

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