Gucci is going fur free from Spring 2018

gucci alessandro michele ss18 mfw milan

In a major, industry-shaking move, Gucci has announced it will no longer use fur, starting from Spring 2018.

The announcement of the new fur-free policy was made at the Kering Talk at the London College of Fashion, detailing that  the Italian fashion house had signed up for the Fur Free Alliance, an organisation dedicated to ending the killing of animals for fur. Gucci joins other labels like Armani,

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