Good rule of thumb here is to use 3 to 5 and try to vary them up each time, to avoid looking like a bot. Admittedly, I’m bad at researching hashtags, so when I see relevant ones I like while scrolling, I jot them onto an ongoing note I have on my phone.
3. Image tags: This is another one that I haven’t done much of, but I’ve noticed quite a few other influencers dabbling in it. In addition to tagging all brands worn in a certain image, I’ve noticed folks tagging a large number of reader submission accounts, like ootdmagazine, ootdsubmit, and ootd_inspirations, just to name a few. There’s a great degree of ambiguity here as to how they select who to feature, so my advice would be selective in choosing ones that best reflect your style and aesthetic.
4. Captions as CTAs: We’ve talked about engaging captions before, so this may sound like old news to you. What’s shifting for me now, even though I’m far from perfect at it, is to think of captions as a way of sharing a story and then ending with a direct call to action, whether that’s to leave a specific answer in the comments below or to click the link in my bio to read more. Consider the following phrases the next time you’re writing out your caption:
Engagement: “Double tap if you agree!”
Sharing the post: “Tag a friend who could use this today…”
Travel content: “What are your recommendations for (insert city name here)?”
Story swapping: “Leave me a comment with the (insert emoji of choice here) and tell me about a time you… ”
Driving traffic: “To read more about this, head over to my blog today. Direct link in bio.”
Seeking advice: “What are you guys currently reading? Any faves you’d like to recommend?”
And there you have it — just a few quick and easy engagement tips I’ve noticed recently, but I’d love to hear what you guys have been seeing and experimenting with. Let me know in the comments below! And, in case you missed it, check out my original 10 Instagram Engagement Tips here.